Post by account_disabled on Feb 25, 2024 5:31:15 GMT -5
YouTube is one of the most unique digital tools. Starting from its definition, which does not please everyone. In fact, if you were asked what Facebook, Instagram or Tik Tok are , you would undoubtedly answer social media. The same question can hold surprises with respect to YouTube, especially if asked to professionals. It is a platform for sharing videos, it can be used as a search engine, it contains social media mechanisms, thanks to the possibility of following channels and interacting through comments. Perhaps it is precisely this hybrid identity that has contributed to its success, because what is certain is that YouTube is in excellent health and is rewarded by users and different content creators who choose it for their videos. Among them are the companies for which this channel becomes an opportunity for the promotion of products and services , but also for creating brand awareness, provided they know the tools of video marketing: today I want to focus on a (fundamental) part of this strategy, or how to optimize videos for YouTube .
Tha understand the potential of this site (yes, it is also a site!), just think that it is India Part Time Job Seekers Phone Number List the most visited in the world after Google (which has owned it since 2006): around 3 billion people watch at least one video of YouTube every month ( Global Report 2020 data from WeAreSocial) and, even more importantly, people view one billion hours of YouTube content every day , as reported in 2017 by the platform's official blog . The video with the most views? According to observers, it is the video clip for "Despacito", the most viewed of all time, with over 7 billion views. despacito video clip Now, if you aim for the same results, you have two paths: you can compose a global hit with a reggaeton flavor (but don't forget to also take care of the video clip!), or proceed gradually by learning how to optimize your videos for YouTube well . Let's see it together, in 5 steps. Ranking Factors: Behind the Scenes of Virality on YouTube positioning factors Premise: optimizing is not enough. YouTube videos also respond to the logic of content marketing whereby if you don't have anything interesting to tell you will hardly be successful: topics, format and storyboard are fundamental.
This means that the first step is to offer truly useful content for your customers , prospects or visitors. It is then necessary to propose them in an attractive and engaging way, with high quality videos, suitable for your sector and in line with the positioning objectives you intend to achieve. Companies, for example, have a range of types available, ranging from institutional videos to case histories and tutorials. Giorgio Taverniti, one of the leading Italian experts in SEO and web strategies, recently published a video on his channel where he talks about some updates to YouTube's guidelines and explains that the platform's ranking systems take into consideration three very important parameters: relevance, involvement and quality , understood as authority and competence on a given topic. Andrea Giacobazzi, author of the "YouTube Marketing" manual , proposes the positioning map on this topic , which outlines the various factors that determine the order of appearance of the results in the search engine, thus contributing to the visibility and traffic of your videos on YouTube. Among these we find the zero factors , in which all the elements that can a priori determine the success or failure of a video are considered: such as the format or the quality with which it was recorded or the upload date, since YouTube valorises the recently uploaded videos (if well optimized), giving them an extra boost in the first days of publication.
Tha understand the potential of this site (yes, it is also a site!), just think that it is India Part Time Job Seekers Phone Number List the most visited in the world after Google (which has owned it since 2006): around 3 billion people watch at least one video of YouTube every month ( Global Report 2020 data from WeAreSocial) and, even more importantly, people view one billion hours of YouTube content every day , as reported in 2017 by the platform's official blog . The video with the most views? According to observers, it is the video clip for "Despacito", the most viewed of all time, with over 7 billion views. despacito video clip Now, if you aim for the same results, you have two paths: you can compose a global hit with a reggaeton flavor (but don't forget to also take care of the video clip!), or proceed gradually by learning how to optimize your videos for YouTube well . Let's see it together, in 5 steps. Ranking Factors: Behind the Scenes of Virality on YouTube positioning factors Premise: optimizing is not enough. YouTube videos also respond to the logic of content marketing whereby if you don't have anything interesting to tell you will hardly be successful: topics, format and storyboard are fundamental.
This means that the first step is to offer truly useful content for your customers , prospects or visitors. It is then necessary to propose them in an attractive and engaging way, with high quality videos, suitable for your sector and in line with the positioning objectives you intend to achieve. Companies, for example, have a range of types available, ranging from institutional videos to case histories and tutorials. Giorgio Taverniti, one of the leading Italian experts in SEO and web strategies, recently published a video on his channel where he talks about some updates to YouTube's guidelines and explains that the platform's ranking systems take into consideration three very important parameters: relevance, involvement and quality , understood as authority and competence on a given topic. Andrea Giacobazzi, author of the "YouTube Marketing" manual , proposes the positioning map on this topic , which outlines the various factors that determine the order of appearance of the results in the search engine, thus contributing to the visibility and traffic of your videos on YouTube. Among these we find the zero factors , in which all the elements that can a priori determine the success or failure of a video are considered: such as the format or the quality with which it was recorded or the upload date, since YouTube valorises the recently uploaded videos (if well optimized), giving them an extra boost in the first days of publication.